PayGlocal | Fostering Global Commerce

PayGlocal is a global payments company that fosters global commerce. Our suite of offerings facilitate cross-border payments and solve the challenges surrounding it through three main pillars - the business, the experience and the associated risk.
Founded by finance veterans and experts, our understanding of merchant business, international business, security and regulatory standards help build impactful payment solutions. We partner with large enterprises and export merchants for seamless customer payment journeys.
Be a part of lasting innovation - create new products, new processes and new standards. Join us to help us shape the future of payments.

Plan, build, and optimize automation workflows using HubSpot, Mailchimp, Gupshup, and other platforms.
Implement lead scoring, lifecycle journeys, segmentation, and email nurturing campaigns.
Integrate CRM and marketing systems to streamline data flow and campaign execution.
Monitor campaign engagement metrics and continuously improve open, click, and conversion rates.

Plan, execute, and manage high-impact paid campaigns across Google (Search, Display, YouTube), Meta (Facebook/Instagram), and LinkedIn.
Contribute towards performance KPIs including CAC, ROAS, CPL, and CTR by optimizing campaign targeting, bidding, and messaging.
Run A/B and multivariate tests on creatives, messaging, audiences, and bidding strategies.
Manage and optimize campaign budgets for maximum return on ad spend.
Collaborate with design and content teams to develop compelling ad creatives and campaign assets.

Set up and manage end-to-end marketing tracking using GA4, Google Tag Manager (GTM), custom events, and tracking pixels.
Define, track, and report on key marketing metrics and funnel performance.
Build real-time dashboards (in HubSpot, Looker Studio, or Excel) to visualize campaign effectiveness and lead flow.
Use data to draw insights, identify bottlenecks, and recommend improvements across platforms.

3–5 years of hands-on experience with both marketing automation and performance marketing
Proficiency with tools like HubSpot, Mailchimp, Gupshup, GA4, GTM, and major ad platforms
Strong understanding of marketing funnels, lead nurturing, and paid acquisition tactics
Experience managing paid budgets and optimizing toward CAC and ROAS goals
Ability to interpret data and convert it into actionable marketing strategies
Strong project management and collaboration skills across marketing and sales functions

Marketing Manager