| | min read
Rishab K
Product Manager
Rishab K
Product Manager
Akshay Hingmire | 14 July 2024 | 7 min read
Akshay Hingmire | 14 July 2024 | 7 min read
Why do customers drop from the checkout page from an online website during the last leg of their process – the payment ceremony?
Let us try and understand the core problems here. ?As per the checkout experiences available today and research that's been done on the online checkout experience by multiple entities, the following are the 5 topmost reasons for customers dropping from the checkout page
Let us try and understand the core problems here.
?As per the checkout experiences available today and research that’s been done on the online checkout experience by multiple entities,
the following are the 5 topmost reasons for customers dropping from the checkout page
Having Alt-Pay/ Local methods as a payment option will infuse trust in the customers' minds as they are familiar with the user experience and reliability of the payment methods. Customer transactions on cross-border merchants will feel a local, familiar connection.
Increased trust leads to increased conversions and in turn leads to increased sales. Win-win!
Having Alt-Pay/ Local methods as a payment option will infuse trust in the customers' minds as they are familiar with the user experience and reliability of the payment methods. Customer transactions on cross-border merchants will feel a local, familiar connection.
Most Alternative Payment methods have no chargebacks, thus reducing the risk of fraud.
Alt-Pays and Card payment methods complement each other! An Alt-Pay method is popular in geographies with fewer credit adoptions and vice versa. Not only have these methods brought in their loyal customer base but have also enhanced the payment experience of one another where the transactions fail on one and succeed on the other i.e., a card payment fails but the customer can pay through his/her preferred alt-pay and vice versa.