Selling globally has never been easier.
Today, Indian businesses of every size are reaching customers across continents. Whether it's handcrafted jewellery from Jaipur, authentic Chikankari from Lucknow, handmade toys from Karnataka, or artisanal home décor from Kerala, customers around the world are actively choosing products made in India.
KEY HIGHLIGHTS
A customer may discover your product through social media, compare reviews, add it to their cart, and be completely ready to buy. But if the checkout experience feels unfamiliar or requires too many steps, that purchase can quickly be abandoned.
Thus, every international purchase depends on one final step: Payment.
For global merchants, checkout isn't just where customers pay - it's where they decide whether to complete the purchase at all.
That's why offering familiar payment methods has become an essential part of cross-border ecommerce.
With Google Pay now available on PayGlocal International Checkout, merchants can offer customers a faster, more familiar way to pay using the cards they've already saved in Google Pay.
International ecommerce has changed dramatically over the past few years.
Customers today have access to millions of online stores across the world. While this gives merchants unprecedented access to global markets, it also means shoppers have more choices than ever before.
If one checkout experience feels complicated, another store is just a click away.
Research consistently shows that checkout friction remains one of the biggest reasons customers abandon their carts. Every additional step - whether it's manually entering card details, switching devices to retrieve payment information, or encountering unfamiliar payment methods - creates another opportunity for customers to reconsider their purchase.
For merchants, improving checkout isn't only about making payments easier.
It's about protecting the buying intent you've already worked hard to create.
Think about your own online shopping habits.
When you're buying something on your phone, you probably expect the checkout process to be quick.
You don't want to search for your wallet, type sixteen card digits, enter an expiry date, and carefully input your CVV every single time.
Your customers expect exactly the same experience.
This is one of the biggest reasons digital wallet payments have become increasingly popular across global ecommerce.
Instead of manually entering payment details, customers can simply choose a payment method they already use, authenticate securely using their device, and complete their purchase within seconds.
For merchants selling internationally, offering these familiar payment methods helps remove unnecessary friction while creating a checkout experience customers already understand.
Digital wallets aren't replacing card payments.
They're making card payments easier.
When customers use Google Pay, they're often paying with the debit or credit cards they've already added to their Google account. Instead of typing those card details during every purchase, the payment information is securely stored and made available during checkout.
This creates a faster payment experience while maintaining the security and reliability of traditional card payments.
Industry trends also point in the same direction.
For merchants, this isn't simply about offering another payment option.
It's about giving customers the freedom to pay the way they already prefer.
Selling internationally introduces challenges that domestic businesses don't always face.
Combined with a secure international payment gateway like PayGlocal and Multi-Currency Accounts, merchants can simplify both how customers pay and how international funds are collected and managed.
Every element of the checkout experience influences confidence.
Offering trusted payment methods such as Google Pay helps create familiarity during one of the most important stages of the customer journey.
Combined with a secure international payment gateway like PayGlocal, merchants can create a cross-border checkout experience that feels local, reliable, and convenient.
That confidence can make all the difference between an abandoned cart and a completed order.
Google Pay makes online payments simpler by allowing customers to use the cards they've already saved in their Google account.
Instead of manually entering card details every time they make a purchase, customers can complete their payment in just a few steps.
Here's how the experience works:
Step 1: Select Google Pay
At checkout, customers choose Google Pay as their preferred payment method.
Step 2: Choose a Saved Card
Google Pay securely displays the cards already linked to the customer's account. There's no need to search for a physical card or enter card details manually.
Step 3: Authenticate Securely
Customers verify the payment using their device's biometric authentication, such as Face ID or fingerprint recognition, or their device PIN where applicable.
Step 4: Complete the Payment
The transaction is securely processed, and the customer returns to the merchant's website with their purchase completed.
For customers, the process feels familiar because it's built around a payment method they already use.
For merchants, it removes unnecessary friction from the checkout journey while maintaining the security of traditional card payments.
The payment page is where purchase intent is either converted or lost.
A customer may have spent several minutes exploring your products, reading reviews, comparing prices, and adding items to their cart. But if the payment process becomes slow or unfamiliar, that momentum can disappear.
One common reason is manual card entry.
Google Pay removes many of these steps.
Because customers can pay using cards already saved in Google Pay, the checkout process becomes shorter and more intuitive. Fewer steps often mean fewer opportunities for customers to abandon their purchase.
While many factors influence checkout conversion rates, reducing payment friction is one of the simplest ways to create a better customer experience.
There's a common misconception that digital wallets replace card payments.
In reality, they complement them.
Google Pay doesn't replace the customer's debit or credit card. Instead, it securely stores eligible cards and makes them easier to use during checkout.
The underlying payment is still processed through the customer's card. The difference is that customers don't have to enter their card details every time they make a purchase.
This combination delivers the best of both worlds:
For international merchants, this means supporting the payment preferences of modern shoppers without changing the underlying payment infrastructure.
Adding Google Pay to your international checkout isn't simply about offering another payment option. It's about creating a payment experience that reflects how customers prefer to shop today.
A Familiar Way to Pay
Customers are more likely to trust a checkout experience that includes payment methods they already know. For international shoppers purchasing from an overseas merchant for the first time, this familiarity can help build confidence.
Faster Checkout Experience
Because card details are already stored in Google Pay, customers can move through checkout more quickly without repeatedly entering payment information.
Optimised for Mobile Commerce
Many international purchases now happen on smartphones. Google Pay is designed for mobile-first shopping journeys, making it easier for customers to complete purchases on the go.
Secure Authentication
Google Pay uses secure authentication methods available on the customer's device, helping protect transactions while keeping the payment experience simple.
Global Reach
Google Pay supports customers across more than 190 countries and regions, allowing merchants to offer a recognised payment method to shoppers around the world.
Best Practices for Cross-Border Checkout
The easier it is for customers to complete payment, the easier it is for your business to convert international interest into international sales.
The best checkout experiences are the ones customers barely notice.
They don't interrupt the buying journey. They simply help customers complete it.
With Google Pay now available on PayGlocal International Checkout, merchants can offer customers a faster, more familiar way to pay using the cards they've already saved in Google Pay.
It's a simple change that helps create a smoother checkout experience for international customers while supporting the growing demand for digital wallet payments.
Because global commerce starts with customer confidence—and customer confidence starts with a payment experience that feels familiar.
PayGlocal International Checkout. Now with Google Pay.
Give your customers a way they pay.
Today, Indian businesses of every size are reaching customers across continents. Whether it's handcrafted jewellery from Jaipur, authentic Chikankari from Lucknow, handmade toys from Karnataka, or artisanal home décor from Kerala, customers around the world are actively choosing products made in India.
KEY HIGHLIGHTS
- Accept Google Pay card payments from customers across 190+ countries and regions with PayGlocal International Checkout.
- Learn how digital wallet payments reduce checkout friction and create a faster payment experience for international customers.
- Discover why offering familiar payment methods can help improve checkout conversion and support global business growth.
A customer may discover your product through social media, compare reviews, add it to their cart, and be completely ready to buy. But if the checkout experience feels unfamiliar or requires too many steps, that purchase can quickly be abandoned.
Thus, every international purchase depends on one final step: Payment.
For global merchants, checkout isn't just where customers pay - it's where they decide whether to complete the purchase at all.
That's why offering familiar payment methods has become an essential part of cross-border ecommerce.
With Google Pay now available on PayGlocal International Checkout, merchants can offer customers a faster, more familiar way to pay using the cards they've already saved in Google Pay.
Why Payment Choice Matters More Than Ever
International ecommerce has changed dramatically over the past few years.
Customers today have access to millions of online stores across the world. While this gives merchants unprecedented access to global markets, it also means shoppers have more choices than ever before.
If one checkout experience feels complicated, another store is just a click away.
Research consistently shows that checkout friction remains one of the biggest reasons customers abandon their carts. Every additional step - whether it's manually entering card details, switching devices to retrieve payment information, or encountering unfamiliar payment methods - creates another opportunity for customers to reconsider their purchase.
For merchants, improving checkout isn't only about making payments easier.
It's about protecting the buying intent you've already worked hard to create.
Modern Customers Expect Familiar Payment Experiences
Think about your own online shopping habits.
When you're buying something on your phone, you probably expect the checkout process to be quick.
You don't want to search for your wallet, type sixteen card digits, enter an expiry date, and carefully input your CVV every single time.
Your customers expect exactly the same experience.
This is one of the biggest reasons digital wallet payments have become increasingly popular across global ecommerce.
Instead of manually entering payment details, customers can simply choose a payment method they already use, authenticate securely using their device, and complete their purchase within seconds.
For merchants selling internationally, offering these familiar payment methods helps remove unnecessary friction while creating a checkout experience customers already understand.
Why Digital Wallet Payments Are Growing
Digital wallets aren't replacing card payments.
They're making card payments easier.
When customers use Google Pay, they're often paying with the debit or credit cards they've already added to their Google account. Instead of typing those card details during every purchase, the payment information is securely stored and made available during checkout.
This creates a faster payment experience while maintaining the security and reliability of traditional card payments.
Industry trends also point in the same direction.
- Digital wallet adoption continues to grow globally as more customers choose mobile-first payment experiences.
- Customers increasingly prefer checkout journeys that minimise manual data entry.
- Digital wallets are now accepted across more than 190 countries and regions, making them a familiar payment method for international shoppers.*
For merchants, this isn't simply about offering another payment option.
It's about giving customers the freedom to pay the way they already prefer.
Why This Matters for Cross-Border Businesses
Selling internationally introduces challenges that domestic businesses don't always face.
Combined with a secure international payment gateway like PayGlocal and Multi-Currency Accounts, merchants can simplify both how customers pay and how international funds are collected and managed.
Every element of the checkout experience influences confidence.
Offering trusted payment methods such as Google Pay helps create familiarity during one of the most important stages of the customer journey.
Combined with a secure international payment gateway like PayGlocal, merchants can create a cross-border checkout experience that feels local, reliable, and convenient.
That confidence can make all the difference between an abandoned cart and a completed order.
How Google Pay Card Payments Work
Google Pay makes online payments simpler by allowing customers to use the cards they've already saved in their Google account.
Instead of manually entering card details every time they make a purchase, customers can complete their payment in just a few steps.
Here's how the experience works:
Step 1: Select Google Pay
At checkout, customers choose Google Pay as their preferred payment method.
Step 2: Choose a Saved Card
Google Pay securely displays the cards already linked to the customer's account. There's no need to search for a physical card or enter card details manually.
Step 3: Authenticate Securely
Customers verify the payment using their device's biometric authentication, such as Face ID or fingerprint recognition, or their device PIN where applicable.
Step 4: Complete the Payment
The transaction is securely processed, and the customer returns to the merchant's website with their purchase completed.
For customers, the process feels familiar because it's built around a payment method they already use.
For merchants, it removes unnecessary friction from the checkout journey while maintaining the security of traditional card payments.
Why Google Pay Can Improve Checkout Conversion
The payment page is where purchase intent is either converted or lost.
A customer may have spent several minutes exploring your products, reading reviews, comparing prices, and adding items to their cart. But if the payment process becomes slow or unfamiliar, that momentum can disappear.
One common reason is manual card entry.
Typing a 16-digit card number, expiry date, and CVV takes time, particularly on mobile devices. Customers may need to retrieve their wallet, switch between apps, or correct typing errors before they can even begin payment authentication.
Google Pay removes many of these steps.
Because customers can pay using cards already saved in Google Pay, the checkout process becomes shorter and more intuitive. Fewer steps often mean fewer opportunities for customers to abandon their purchase.
While many factors influence checkout conversion rates, reducing payment friction is one of the simplest ways to create a better customer experience.
Google Pay and Card Payments Work Together
There's a common misconception that digital wallets replace card payments.
In reality, they complement them.
Google Pay doesn't replace the customer's debit or credit card. Instead, it securely stores eligible cards and makes them easier to use during checkout.
The underlying payment is still processed through the customer's card. The difference is that customers don't have to enter their card details every time they make a purchase.
This combination delivers the best of both worlds:
- The security and global acceptance of card payments.
- The speed and convenience of digital wallet payments.
For international merchants, this means supporting the payment preferences of modern shoppers without changing the underlying payment infrastructure.
Benefits of Google Pay for International Merchants
Adding Google Pay to your international checkout isn't simply about offering another payment option. It's about creating a payment experience that reflects how customers prefer to shop today.
A Familiar Way to Pay
Customers are more likely to trust a checkout experience that includes payment methods they already know. For international shoppers purchasing from an overseas merchant for the first time, this familiarity can help build confidence.
Faster Checkout Experience
Because card details are already stored in Google Pay, customers can move through checkout more quickly without repeatedly entering payment information.
Optimised for Mobile Commerce
Many international purchases now happen on smartphones. Google Pay is designed for mobile-first shopping journeys, making it easier for customers to complete purchases on the go.
Secure Authentication
Google Pay uses secure authentication methods available on the customer's device, helping protect transactions while keeping the payment experience simple.
Global Reach
Google Pay supports customers across more than 190 countries and regions, allowing merchants to offer a recognised payment method to shoppers around the world.
Best Practices for Cross-Border Checkout
- Adding Google Pay is an important step, but it's only one part of creating a high-performing international checkout.
- Merchants should also consider:
- Offering multiple trusted payment methods for different customer preferences.
- Displaying prices and currencies clearly.
- Ensuring checkout is fully optimised for mobile devices.
- Minimising the number of steps required to complete a purchase.
- Working with an international payment gateway that supports cross-border transactions securely and reliably.
The easier it is for customers to complete payment, the easier it is for your business to convert international interest into international sales.
Giving your Customers a Way They Pay
The best checkout experiences are the ones customers barely notice.
They don't interrupt the buying journey. They simply help customers complete it.
With Google Pay now available on PayGlocal International Checkout, merchants can offer customers a faster, more familiar way to pay using the cards they've already saved in Google Pay.
It's a simple change that helps create a smoother checkout experience for international customers while supporting the growing demand for digital wallet payments.
Because global commerce starts with customer confidence—and customer confidence starts with a payment experience that feels familiar.
PayGlocal International Checkout. Now with Google Pay.
Give your customers a way they pay.